TikTok is introducing a new feature that enables them to lessen the quantity of artificial intelligence-produced content appearing in their streams. This move comes as the company revealed that it now features over 1 billion content made with AI.
Testing and Rollout
The update is undergoing trials over the following weeks before a widespread rollout. This shift comes amid a rise in AI content, spurred by new AI video creators.
The Broader AI Trend
Studies have shown that almost 10% of the fastest-growing video streams on a popular video site primarily display content made by AI. A large amount of this material is classified as “AI slop”, a term for substandard, mass-produced content that is often absurd or dreamlike.
Based on user feedback that numerous viewers enjoy content made with AI tools, including computer-generated images to informative clips, and we intend to provide users the ability to see more or less of that, depending on their own likes,” commented a company executive.
AI on the Platform
TikTok disclosed that there are now over a billion videos on its network tagged as artificially created. In total, in excess of 100 million videos are added to the app every day, making AI-generated material a limited part of its total content library.
How to Adjust Settings
Viewers will be able to decrease or raise the amount of AI-generated videos they watch by opening the content preference feature in the platform and selecting the AI content topic. Other topics that can already be controlled under the filter include current affairs, clothing, aesthetics, and movement.
Content Labeling and Policies
TikTok’s policies oblige users to tag “realistic” AI-made content, and it prohibits malicious deepfakes of public figures or emergencies. Any authentic-looking AI video that is without a tag can be taken down under its terms of service.
Furthermore, the app will now add an “AI-made” tag to content made using its built-in AI features, or flagged by an cross-platform project for spotting artificial media. This measure is aimed to stop users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
The platform is additionally introducing a two million dollar educational fund for professionals and groups to create learning resources about responsible artificial intelligence. This project will assist educational bodies focused on training computer science.
Platform Protection
The video-sharing app has defended its safety measures, following debate over intentions to lay off numerous content moderators in Britain. The company is expected to eliminate a significant number of roles in its content moderation department in its British office, with trade unions and online safety experts voicing alarm that staff are being displaced by machine-led review.
A senior executive stated that people-led review would still have a role, but artificial intelligence can protect employees by eliminating the most harmful content prior to it has to be seen by humans. The platform stated a notable drop in disturbing and violent content handled by content reviewers over the previous year due to intervention by its AI tools.
We believe it is crucial to integrate staff and AI to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to minimize viewing of unsafe media as rapidly, which is the area in which a significant AI assistance is really helping us work at speed.”
